The Problem

Most templates break in Outlook. And Outlook still matters.

Drag-and-drop email builders look great in their own previews. But send that same email to a contact running Outlook — which is still the most widely used email client in Australian business — and it can look completely different. Columns collapse, images disappear, fonts revert, buttons stop working.

The reason is technical: Outlook uses a Word-based rendering engine, not a web browser. It ignores a lot of modern CSS, which means templates built for the web often fall apart in the inbox that matters most.

We build templates the right way from the start — using table-based HTML that renders correctly across Outlook versions, mobile clients, and everything in between. Read more about why emails break in Outlook →

Why this keeps happening

Modern web design uses CSS flexbox, grid, and advanced styling — all things Outlook either partially supports or ignores entirely. Most template builders optimise for looks in their own preview, not compatibility across every client your subscribers use.

What proper email HTML looks like

A professionally built email template uses nested tables, inline CSS, and specific conditional comments for Outlook. It's not pretty code — but it's code that works reliably in every inbox, every time.

What's Included

What we deliver

Every email template project includes the full build — not just a design mockup you still have to figure out how to code.

🎨

Custom branded design

Designed to match your existing brand — logo, colours, fonts, and tone. Not a generic template with your logo dropped in.

📱

Responsive layout

Looks correct on desktop, tablet, and mobile. Tested across screen sizes, not just assumed to work.

🖥️

Outlook compatibility

Built to render correctly in Outlook 2016, 2019, 2021, and Microsoft 365 — the versions most Australian businesses actually use.

✅

Multi-client testing

Tested across major email clients before handover. You won't find out it's broken by your subscribers telling you.

📦

Platform-ready handover

Delivered ready for your platform — whether that's Mailchimp, HubSpot, Gmail, Outlook, or an automation tool like Zapier or n8n. We'll sort the handover in whatever format works best for you.

🔁

Reusable & editable

Built so your team can update copy and images without touching the code. One template, used indefinitely.

Who It's For

Sound familiar?

We work best with Perth businesses and marketing teams in situations like these.

✓

Your current template looks datedYou send regular campaigns but the template hasn't been touched in years — and it shows.

✓

Clients or colleagues have complainedYou've had feedback that emails look broken, images aren't showing, or the layout is off on certain devices.

✓

You need a one-off template you can reuseYou don't need an agency on retainer — just a solid, professionally built template you can use yourself going forward.

✓

You don't have the skills to build it yourselfYou know what you want it to look like, but HTML email coding is its own beast and not worth your time to learn.

How It Works

Simple, straightforward process

No lengthy discovery phases or unnecessary meetings. Here's how a typical project runs.

Brief

You tell us what you need — brand assets, platform, any existing templates, and what isn't working.

Design

We create a visual mockup for your approval before writing a single line of code.

Build

The approved design is coded into a fully compatible HTML email template.

Test

We test across Outlook versions, mobile clients, and major email platforms before anything is sent to you.

Handover

You receive the HTML file and platform-ready import instructions. Done.

FAQ

Common questions

Straight answers to the things people usually ask before getting started.

What email platforms do you support? +

We support all major email platforms and delivery methods. For traditional email marketing platforms, that includes Mailchimp, Campaign Monitor, HubSpot, Klaviyo, ActiveCampaign, Constant Contact, Salesforce Marketing Cloud, and more. For businesses sending directly through Gmail or Outlook rather than a dedicated ESP, we can deliver templates ready to use in both. If you're running automated workflows through tools like Zapier, Make, or n8n, we can deliver templates in a format that drops straight into those pipelines too. If you're using something not on this list, just let us know and we'll confirm compatibility before starting.

Do I get the template file? +

Yes — and the format depends on what works best for your setup. In most cases you'll receive a standard HTML file ready to import into your email platform. Where Outlook compatibility is a priority, we can also provide an Outlook-specific version alongside the standard file. For clients using supported platforms, we can upload the template directly to your account via API so it's ready to use straight away. Whatever the handover looks like, the template is yours to keep and reuse.

Can you match our existing branding? +

That's the standard approach. We'll design to match your brand guidelines — logo, colours, typography, and overall visual style. If you have an existing brand guide or other marketing materials, send them through as part of the brief and we'll work from those.

How long does it take? +

A typical single-template project runs 5–7 business days from brief to handover — that's enough time to get the design right, incorporate your feedback, and test thoroughly across clients. That said, we've turned templates around same-day when a client has needed it. If you're up against a deadline, mention it when you get in touch and we'll let you know what we can do.

Can my team edit the template after handover? +

Yes. The template is built so that everyday edits — copy, images, links — can be made without touching the code. Most platforms let you do this through their drag-and-drop editor once the template is imported. For structural changes, you'd either edit the HTML directly or come back to us.

Email templates that actually work in every inbox